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Côa Parque Foundation
2019
Awards:
APOM 2020: Best Museum, nominationAPOM 2020: Best App, 1st placeECTN 2020: Destination of Sustainable Cultural Tourism, 3rd place
Teamed with:
Stripeline
Since it opened in 2010, the
permanent exhibition at the Côa Museum hasn’t seen any major changes. However,
investigations in the Côa Valley have never stopped and continue to generate
more knowledge about Rock Art. Uncertainties that existed 10 years ago have
become certainties today, and new important information has been brought to the
permanent exhibition.
For this 2019 project, we were invited for designing a digital narrative for the Côa Museum, a new
layer of knowledge over the current museum circuit. This new digital layer was designed so
that the interpretation of the different rooms of the museum could be made
simpler, more interactive and more visual.
We know that guides play a fundamental role in a visit to this Museum and its
Archaeological Park. Using video mapping, we gave new tools to the guide, and to the visitor, allowing the museum to explain and visitors to
understand, for example, the reason why Foz Côa has such a concentration of
outdoor rock art, or present and explore the different engravings and learn
about some animations that were carved in rock at the time.
Through Augmented Reality,
it is now possible, for example, to observe a display of a Palaeolithic family
at their camp, learn about their behaviour at the time, and even take selfies
with them. And since a visit to the Côa Museum is only complete with a visit to
its Archaeological Park, we used virtual reality to provide all visitors, even those with physical
difficulties, a virtual tour of the 3 visitable places in the Park.
Because the Côa Valley is
synonymous with rock art and also the struggle to preserve the heritage left by
our ancestors, the museum itself represents an important legacy.
For this
reason, the team responsible for designing this new narrative also proposed the
dedication of a room in the museum to this theme, thus paying due tribute to
all those who fought for the museum and its associated Archaeological Park.