Fashion in the Sky
Augmented reality

Amoreiras Shopping Center


Teamed with:


This brand activation for Amoreiras Shopping Center was aimed at presenting the clothing stores in the mall, in an interactive way.


Through a large interactive screen (84  inches), we created an imaginary portal to allow visitors to touch the "soul” of 12 mannequins suspended from the central skylight on the upper floor.


Whenever visitors touched a mannequin, it came to life on the screen's catwalk and paraded for the visitor.

At the end, everyone could take a selfie with their favourite mannequin, which was then posted on the mall's facebook wall.