activation for Amoreiras Shopping Center was aimed at presenting the clothing
stores in the mall, in an interactive way.
Through a large
interactive screen (84 inches), we created an imaginary portal to
allow visitors to touch the "soul” of 12 mannequins suspended from the central skylight on the upper floor.
touched a mannequin, it came to life on the screen's catwalk and paraded for
At the end, everyone could take a selfie with their favourite
mannequin, which was then posted on the mall's facebook wall.