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Amoreiras Shopping Center
2018
Teamed with:
LG
This brand
activation for Amoreiras Shopping Center was aimed at presenting the clothing
stores in the mall, in an interactive way.
Through a large
interactive screen (84 inches), we created an imaginary portal to
allow visitors to touch the "soul” of 12 mannequins suspended from the central skylight on the upper floor.
Whenever visitors
touched a mannequin, it came to life on the screen's catwalk and paraded for
the visitor.
At the end, everyone could take a selfie with their favourite
mannequin, which was then posted on the mall's facebook wall.