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Municipality of Vidigueira
APOM 2021: Visitable Collection, Honorable MentionMais Alentejo Awards 2022: Mais Património, 1st placeTourism Awards 2022: Authentic Tourism, Top10
The Vidigueira Talha Wine Interpretation Centre (CIVT), in Vila de Frades, is a space that shares
over 2000 years of know-how in the production
of Talha wine.
The starting point of this project was to tell a story by dividing it into
four chapters: the Heritage Map, the Ancient History, the Vineyard Culture,
the Production Process, and the Tavern, where the new wine is tasted.
To create the environment, we
took inspiration from wine growing, using cork, wood and bottle-green glass to shape
the museological discourse.
Between the two rooms that make up the exhibition
is a passageway in the form of a Talha pot, lined in cork stoppers. The effect is to embrace the visitor and create a
symbolic division between the outside and the inside of the winery as well as
to offer a sensory experience on a visual, tactile and olfactory level.
The museography has two
layers. The first is more visual, graphic and expository, explaining topics
clearly and easily; the second layer is digital, accessed through an Augmented
Reality app on tablets made available especially for this purpose. This layer
gives the visitor access to additional content, including animations that help
in the interpretation of the chapters of the exhibition.
In the Alentejo, the Taberna was the meeting point. It was used for socializing, discussing work and catching
up with the news. Wine oiled the conversation and made the whole atmosphere more
relaxed. It was essential that a space dedicated to the Taberna be part of the visitor experience.
In this space, with its characteristic furniture, visitors can enjoy a
sensorial experience of the "soul of wine", the smell of the pot
pitch, the beautiful landscapes of the region and renditions of local proverbs
And in the middle of the room, a solid wooden table invites visitors to
sit down and allow video mapping across the entire tablet to transport them
through the poetry of the wine, the landscape and the people of Vidigueira. This
table was designed not only to be used as a support for the projection of the
film, but also to remind us of moments of great conviviality.
To captivate children and grown-ups the app includes a helpful game to
accompany the various themes of the exhibition and challenge users to apply the
knowledge acquired at each moment of their visit.