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Talha Wine Interpretation Center
Environment design
Augmented reality
Content production

Municipality of Vidigueira



APOM 2021: Visitable Collection, Honorable MentionMais Alentejo Awards 2022: Mais Património, 1st placeTourism Awards 2022: Authentic Tourism, Top10

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The Vidigueira Talha Wine Interpretation Centre (CIVT), in Vila de Frades, is a space that shares over 2000 years of know-how in the production of Talha wine.

The starting point of this project was to tell a story by dividing it into four chapters: the Heritage Map, the Ancient History, the Vineyard Culture, the Production Process, and the Tavern, where the new wine is tasted.

150 - CIVT
150 - CIVT

To create the environment, we took inspiration from wine growing, using cork, wood and bottle-green glass to shape the museological discourse.

Between the two rooms that make up the exhibition is a passageway in the form of a Talha pot, lined in cork stoppers. The effect is to embrace the visitor and create a symbolic division between the outside and the inside of the winery as well as to offer a sensory experience on a visual, tactile and olfactory level.

The museography has two layers. The first is more visual, graphic and expository, explaining topics clearly and easily; the second layer is digital, accessed through an Augmented Reality app on tablets made available especially for this purpose. This layer gives the visitor access to additional content, including animations that help in the interpretation of the chapters of the exhibition.

150 - CIVT

In the Alentejo, the Taberna was the meeting point. It was used for socializing, discussing work and catching up with the news. Wine oiled the conversation and made the whole atmosphere more relaxed. It was essential that a space dedicated to the Taberna be part of the visitor experience.

In this space, with its characteristic furniture, visitors can enjoy a sensorial experience of the "soul of wine", the smell of the pot pitch, the beautiful landscapes of the region and renditions of local proverbs and sayings.

And in the middle of the room, a solid wooden table invites visitors to sit down and allow video mapping across the entire tablet to transport them through the poetry of the wine, the landscape and the people of Vidigueira. This table was designed not only to be used as a support for the projection of the film, but also to remind us of moments of great conviviality.

To captivate children and grown-ups the app includes a helpful game to accompany the various themes of the exhibition and challenge users to apply the knowledge acquired at each moment of their visit.

150 - CIVT

Let's talk?

Call Us:

(+351) 215 921 739

Or send us an email:


We are here:

Rua da Manutenção

nr. 67, 1st floor

1900-320 Lisbon

Praça Coronel Pacheco,

nr. 2, room 202

4050-453 Porto

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